Elmo Baking Co. Brand Identity

I was approached by Elmo to re-brand the bakery business and establish a new visual identity that would define the new chapter of Elmo Baking Co. as it readied to move into its first physical retail location. 

They wanted to position the bakery as Port Moody’s unique, neighbourhood bakery helping transform everyday moments into happy memories. With this in mind, a visual identity was developed which had a modern, almost industrial aesthetic offset by a bright and fun secondary colour palette to soften the brand.

The logo-mark focused on their signature pastry item, the croissant, with a geometric style that was also used in the custom typography of the logo.