NÜTRL JUIC’D displays and point-of-sale

Tasked with ideating the 2023 NÜTRL JUIC’D display, I developed the concept of ‘The Fruit Stand’. An in-store display which would look like a market fruit stall to showcase the product in a fun and playful way to highlight that JUIC’D was made with real fruit juice. 

This chosen direction was paired back for execution.

Point of sale assets were designed to work with the displays, with a focus on real fruit imagery but an overall clean aesthetic which NÜTRL is well known for. 

^{Project completed whilst working at Me&Ideas who retain copyright.}