Purdys Campaigns

As the Creative Manager at Purdys, I worked with key leaders in the wider Creative and Marketing team to develop various brand campaigns to promote different products and new product and seasonal launches. The creative would be used both in-store and online for a cohesive customer experience.

I would develop and present concepts to the VP of Sales and Marketing based on what products were being featured and the scope of in-store signage (signage was the first stage of the concept and design process as it had the longest lead time). The chosen direction would then be rolled-out across signage and online channels (website, email and social media).  

^{Featured are of the two main types of signage for each campaign (leaseline and merchandise backer).} 

^{Designs and illustrations completed whilst working in-house at Purdys Chocolatier. Photos sourced from and remain the copyright of Purdys Chocolatier.}