Purdys Ruby Packaging

Art direction, illustration and design for year round packaging.

Ruby was an exciting new product launch for Purdys, entering into a new offering of cocoa. A bold and modern branding was created for ruby which allowed the product to stand out from other Purdys offerings by giving it a clear visual difference. 

^{Designs and illustrations completed whilst working in-house at Purdys Chocolatier. Photos sourced from and remain the copyright of Purdys Chocolatier.}